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will.i.am 'angers Voice bosses with live tweeting'

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The Voice UK - The Judges - Will.i.am

© BBC / Wall To Wall

will.i.am has reportedly come under fire from execs of The Voice UK after incessant tweeting during the live show.

According to The Mirror, the Black Eyed Peas singer was caught tweeting via his BlackBerry on 16 occasions during the Saturday night (May 5) broadcast of the program.

Sources close to the show claim that bosses have reprimanded him, saying: "This isn't tolerated whatsoever. We need to show more respect to the people at home. It's like he can't be bothered. This isn't a mickey-mouse satellite channel, this is the BBC where high production values are key. He's making a mockery of the show."

will.i.am took to his official Twitter account to defend his actions, insisting that live tweeting is a way for him to "connect" with viewers.

"If you saw me on my phone I wasn't being rude... TV, phone, laptop & tablet... if I don't tweet during live TV I'm not connecting to people watching in the new way," he said.

The 37-year-old was recently criticized by some of his acts on the show for his lack of a connection with them, due to frequent trips back to the US.

He later dismissed the claims, saying: "I've just got a different approach. My coaching is, 'Hey, let's talk'."

Watch will.i.am on The Voice below:

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