The recently-formed SouthingtonSOS, which includes town officials, local clergy, the fire department and the board of education, launched the Violent Video Games Return Program in response to the recent Sandy Hook Elementary shootings.
Members of the public were encouraged to hand over violent media, including music, films and video games, in return for a $25 gift certificate.
The organization has subsequently canceled the protest, telling Polygon that it had achieved its aim of raising awareness.
"We succeeded in our program. Our mission was to create strong awareness in Southington for parents and families and citizens and children. And we accomplished that," explained spokesperson Dick Fortunato.
"Our other objective was to promote discussion of violent video games and media with children and with the families at the home. And we've accomplished that in spades.
"So we deemed it became unnecessary to have the physical return on Saturday of violent games. Also because it would create an unnecessary amount of logistical details for us."
Fortunato's sentiments were echoed by a statement on the organization's website: "Today, after just one week, we are pleased to announce that awareness has been raised significantly, thanks to the support of the media and widely disseminated e-mail communications within our community through our local SouthingtonSOS member organizations.
"The result has been a swift, positive and supportive response of parents, young people and the general population of our community. Our mission now continues as a work in progress in the hands of a very caring Southington community."
Violent video games were singled out by the NRA in the aftermath of the shootings, and have previously been linked to knife crime in Sydney.
Id Software's John Carmack, meanwhile, once argued that playing violent video games could help curb real-life aggression, claiming that they can be cathartic.