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Sony hints at PlayStation Vita price cut, more "attractive software"

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Sony has hinted at a PlayStation Vita price cut during a recent investors call.

Sony's Masaru Kato told investors (via Seeking Alpha) that the handheld needs more attractive software and better promotion, before revealing that the firm is looking at marketing and pricing.
"Now one thing clear for us, in terms of profitability, is we have to do a better job in promoting the PlayStation Vita mobile product," Kato explained.

"How do we do that? Well, gaming business software is the name of the game. So as a fundamental measure, we are putting all - a lot of resources, not just first party, but also asking third parties - to put out more attractive software.

"That's the basics. The other thing, well, marketing, pricing of the product, etc. I cannot talk about pricing of this platform, but those are the things that we are looking into to improve our profitability in the mobile handheld gaming business."

Last year, Sony lowered its annual handheld sales forecast from 16 million units to 10 million units. Lower-than-expected holiday sales have since seen the forecast drop to seven million.

The firm has previously hinted at a PlayStation Vita price reduction, which would be enforced in 2013.

Sony recently marked the one-year anniversary of the PlayStation Vita with a sale on PSN.

Upcoming games, meanwhile, include Media Molecule's Tearaway and Killzone: Mercenary.

Watch a trailer for Tearaway below:

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