Odd

Mother raps about being a parent in new Fiat advert - watch

Published Wednesday, Dec 19 2012, 7:27am EST | By Tom Eames | 1 comment

Fiat has launched a funny new advertisement featuring a woman rapping about being a mother.

Including a surprisingly infectious hip-hop backing track, the advert titled 'The Motherhood feat. Fiat 500L' sees the young mom rapping with her baby and toddlers by her side.

Lyrics include "Still got my wardrobe… but my thong now itches" and "Got my bitches by my side and my hose in the back. Swap my sexy handbag for a snot-stained sack".

Fiat UK's marketing director Elena Bernardelli said: "We wanted to connect with our target audience, starting with dynamic young moms, in a way that demonstrated our understanding of the challenges they face balancing motherhood with their desire to keep hold of their pre-children identity.

"We hope that by dramatising the reality of becoming a new mom in this way, we will raise a knowing smile from moms everywhere, and we are sure that they will recognize how the Fiat 500L can bring a touch of on-trend glamour into their lives."

The advert is somewhat similar to a 2010 advert by Toyota called 'Swagger Wagon'. Watch the ad below:

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