A members-only club has opened in West London, exclusively for toddlers.
Annual membership for the Purple Dragon club in Chelsea starts at £1,750 ($2,750) per child and goes up to £4,000 ($6,300).
Premium membership means you can turn up at any time, get priority treatment for clubs and after-school classes and bring an unlimited number of guests.
The club features a swimming pool, a recording studio, a soft-play area and a cooking room. There is also a huge playroom where toys are rotated on a three-week basis. The popular club has a month-long waiting list.
The club also runs classes for toddlers such as 'Round the World in 80 Days' where they learn how to make mini-Eiffel Towers and learn Maori dances.
Adults are also able to join in the fun. The Purple Dragon offers valet parking, a library, relaxation pods with internet access and huge TVs playing sports shows. The club is billed as a place where families spend time together.
Two other clubs similar have also opened in London recently - Cupcake Mom in Parsons Green and Maggie & Rose in Kensington.