Digital Spy

Search Digital Spy
23

Tech News

Apple TV device to be called 'iPanel', says analyst

By
Apple TV

© Apple

Apple's much rumored new solution for revolutionising the television industry will be called 'iPanel' and could launch this year, according to an analyst.

Previous reports have suggested that Apple's much anticipated internet-connected, flat panel television set would be named 'iTV', in line with the iPhone branding.

However, Jefferies analyst Peter Misek feels that the device will actually be called iPanel to reflect its position as a living room hub for TV, gaming, media and other services.

The branding is also expected to be part of efforts to avoid a potentially costly legal row with UK broadcaster ITV, after executives from the network recently wrote to Apple requesting that it use an alternative trademark.

Previous reports have suggested that Apple's TV device could slip into 2013, but long-time Apple commentator Misek feels that it will arrive before this year is out.

Misek raised his target price for Apple stock from $699 to $800, largely due to the expected 'halo effect' around other Apple products such as the iPad and iPhone should the iPanel device launch this year.

Citing reasons why he feels the TV device will arrive, Misek pointed to last week's deal involving Hon Hai investing $800m in Sharp and Hon Hai chairman Terry Gou spending a further $800m to buy half of Sharp's TV plant in Sakai.

Misek feels that Hon Hai, which is also a major shareholder in Taiwan panel maker Chimei Innolux, secured the Sharp deal as part of preparations for Apple's move into the flat panel TV market.

He also said the recent checks in Asia have indicated that specialty components are being shipped to Apple's Asia panel suppliers, including polarised films, filters and IGZO components moving in small quantities.

According to Misek, further evidence comes in the fact that Apple has doubled the size of its already huge data center in North Carolina, suggesting that it is preparing for a much bigger push into cloud-based video and TV streaming.

He thinks production for iPanel will begin in May or June, and the new display will ship in the fourth quarter of this year.

As Apple is also expected to introduce a new iPhone model this year, Piper Jaffray analyst Gene Munster claimed that the company's stock could hit $1,000, and generate a staggering $1 trillion market capitalisation as soon as 2014.

> Apple, Google influence worries broadcast TV industry
> Steve Jobs biographer: Apple will settle Google Android dispute

You May Like

Comments

Loading...