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YouTube considering premium subscriptions

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YouTube is considering the introduction of a paid subscription service, according to senior vice president of video Salar Kamangar.

The Google-owned company could begin charging for professionally created content, such as television shows, sports coverage and content created exclusively for YouTube channels.

"There's a lot of demand from some of our top video game networks," Kamangar told Reuters. "They have such big audiences that they can start to segment their audiences into those that are willing to pay a higher amount."

YouTube already offers premium content that can be purchased on a one-off basis, and the latest reports have sparked speculation that it could be planning to take on LoveFilm and Netflix in the movie streaming sector.

YouTube was founded by former PayPal employees Chad Hurley, Steve Chen and Jawed Karim in February 2005, and has been under Google ownership since November 2006.

The site boasts more than 800 million worldwide users, who watch a combined total of more than 3 billion hours of video each month.

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