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Red Hot Chili Peppers to hold 'ticketless gig'

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US rock band the Red Hot Chili Peppers will host a trial of innovative ticketless technology for their upcoming concert at Knebworth.

Samsung Electronics has partnered with Kilimanjaro Live and Intellitix to introduce new RFID ticketing technology, which is claimed to offer secure access to gigs with "virtually no queues".

Red Hot Chili Peppers

© PA Images



Concert and festival-goers will be able to use special RFID wristbands that can be read on their arrival at the venues to gain entry.

Radio-frequency identification (RFID) involves wireless and 'contactless' transfer of data between a designated tag and an object.

It is often used by logistics firms for identification and tracking items through the production or delivery process. RFID tags are also used to tag livestock and pets.

Alongside gaining entry to gigs, wearers of the RFID bands can also have them linked to their social media profiles, or use them to enter competitions associated with the events they are attending.

The Red Hot Chili Peppers' upcoming gig at Knebworth on June 23 will mark the first time the technology has been used by an artist anywhere in Europe, said Samsung.

Wakestock, the music and wakeboarding festival in North Wales, will adopt the wristbands when it goes ahead in early July.

Red Hot Chili Peppers

© Rex Features / BDG

Red Hot Chili Peppers

© PA Images



As Samsung is backing the technology, the Korean firm also intends to use it to offer extra experiences around its products.

Anyone at the Chili Peppers gig or Wakestock will be able to attend Samsung's 'experiential stand', where they can personalise their wristband by checking in on Facebook, as well as upgrade to "VIP" and sample the Galaxy Note and Galaxy S3 smartphones.

Samsung said that it is also working on technology that would enable festival-goers with Near Field Communications-equipped phones to use just their device as a ticket at future events.

"We're delighted to announce our involvement in the first rollout of ticketless technology this country has seen," said Simon Stanford, the vice president of Telecommunications & Networks Division at Samsung UK and Ireland.

"In future, everyone will be able to use their mobile phone as their ticket, whether they are music fans going to a gig, or a commuters traveling to work.

"So we're excited to be aligning ourselves with that technology and to be bringing a new experience to both our customers and to music fans across the country."

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