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Samsung to 'drop Windows RT ATIV tablet in Europe over weak demand'

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Samsung is said to be getting cold feet on its foray into Window tablets, after reports of weak demand from consumers.

The Korean firm opted against launching its Windows RT-based ATIV tablet in the US last year, but did bring the product to Europe.

Samsung's ATIV Windows RT tablet.



But now, Heise.de and MobileGeeks (via Engadget) claim that Samsung will stop sales of the Samsung ATIV 10.1 tablet in Germany and other unspecified European countries.

This was apparently after Samsung held talks with retailers about the level of interest for Microsoft's operating system on tablet devices.

Samsung executives are said to have confirmed the ATIV tablet withdrawal at CeBIT in Hanover.

MobileGeeks editor Sascha Pallenberg told Engadget that Samsung "sees no market for RT in Germany and other European countries".

Samsung has not made an official statement on the reports, and it is unclear whether the ATIV slate is to be dropped in the UK. The product is still available on Amazon.co.uk, priced at £499.99.

Samsung's ATIV is one of a number of devices competing with Microsoft's own Surface range of Windows tablets.


When Samsung confirmed it would not launch the ATIV tablet in the US, it said that there was customer confusion over Windows RT and it would cost too much to tackle this against the expected benefit.

Windows RT is a version of Microsoft's operating system that runs on devices with ARM processors, as opposed to the full Windows 8 that runs on x86 chips.

Microsoft launched its own Surface Windows RT tablets last year, and followed that up with Surface Pro, running the full version of Windows 8, last month.

However, before Microsoft launched its first major foray into hardware, some of its partner manufacturers expressed concern publicly over the move, urging the firm to instead focus on making software.

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