The Canadian company is looking to build on its heritage as the provider of choice for professional use by marketing its new BlackBerry Z10 handset to business users, ZDNet reports.
The BlackBerry 10 operating system allows users to maintain both personal and professional profiles, and switch between the two with ease, via its Balance feature.
Blackberry is also planning to amp up security for its users with the launch of its BlackBerry Enterprise Server (BES) 10, a service that will also be available to iOS and Android users.
"As an enterprise software vendor we're building these solutions out to go across all of those platforms," said BlackBerry executive Jeff Holleran.
"You have the ability to separate data across the platforms - we'll be delivering that with Secure Workspace.
"With BlackBerry 10 we have the unique ability to separate the data for the purposes of data leakage but bring it together when appropriate in places like the Hub so you have a single place to go for messaging, or in applications like the calendar where it only makes sense to have a single calendar view across items."
BlackBerry launched its new operating system along with the Z10 smartphone and another device dubbed the Q10 on January 30.
Watch a video introducing some of BlackBerry 10's features below: